Posts Tagged ‘Effective SEO’

Traditional Retailers Missing the Online Search Potential

A recent study by ‘Internet-Engine’ revealed that traditional retailers are extremely behind their online counterparts in typical online searches. At the same time, e-tailers have a sturdy base in search queries. The growing importance of search among online population depicts its remarkable potential to enhance business opportunities, which the traditional retailers are not focusing on. [...]

Google US Search Share Reaches 63.2% in May 2009

Google leads the US search base of 9.4 billion with 63.2% share in May 2009. According to Nielsen, Google reported a significant 28.2% YOY growth in number of searches in May 2009. While US core search base reached to 14.3 billion, Google is incredibly ahead of all the search engines in US with 5.9 billion [...]

The Potential of Search Marketing In Driving ROI for Retailers

Effective marketing is key for retailers to survive and stay ahead of competition, especially in recessionary times. It is proven that search engine marketing is helping many small and medium scale enterprises to fortune 500 companies to market their products and services online effectively. Search marketing helps to increase ROI by creating a strong online [...]

Marketers Believe SEO to Be Effective Tool for Generating Sales

The 2009 Advertising Effectiveness Survey from Forbes revealed that a significant percentage of Chief Marketing Officers (CMOs) believe that SEO is an effective way to generate sales for their companies. A majority of the surveyed CMOs said that they use conversions or sales data as main metric to measure the success of their marketing campaigns. [...]

Search Marketing Is Gaining Popularity among Retailers

A considerable amount of web-only retailers believe that search engine marketing helps to get good results compared to other forms of online marketing based on a survey conducted by Internet retailer. They find search marketing as an effective strategy to adopt amid glooming economy. The survey says natural search results are providing better ROI than [...]

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