Posts Tagged ‘internet marketing research’

Analysis of the IAB US Internet Advertising Report (First Half 2009)

Internet Advertising Bureau (IAB) released report on US Internet advertising revenues for the first half of 2009. According to the report, Internet advertising revenues were $10.9 billions in the first half of the year, declined by 5.3% compare to the last year during the same period. The revenues were $11.5 billions for first six months [...]

Global Internet Usage Trends

The increasing number of Internet users every year indicates growing awareness among the people across the world. According to Internet World Stats June-09 statistics, World population reached 6.76 billions, increasing 1.4% YOY. At the same time, worldwide Internet usage penetration reached 24.7%, which means almost a quarter of the world population is accessing Internet. As [...]

Quality Factors For Effective Web Research

Web research refers to identification, compilation and analysis of information that is already available on the web. It helps in preliminary research as well as, continuous monitoring of the market providing inputs to strategic decision-making. The correctness of any decisions taken depends upon the accuracy of the outcomes of the research. Therefore, there should not [...]

Rural Connections Drives Broadband Growth in US

Broadband penetration in rural areas grew by 9% in Q2 YOY. According to a study done by ComScore, the rural areas had significant gains in the past two years, whereas broadband penetration is very high in the metropolitan and micropolitan areas. East Coast has a significant percent of the total high-speed broadband connections in the [...]

The Limitations Of Online Desk Research

Online desk research involves systematic identification, collection, analysis and documentation of data in order to assist the businesses to identify and solve the problems in decision making. Online desk research can provide precise market information with statistics in a cost and time effective manner.
Online secondary research gathers data that already exists in the Internet from [...]

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